The STR Studio
STR Studio is where real estate strategy meets thoughtful hospitality. I partner with investors and second-home owners to shape intentional, well-positioned short-term rentals — offering guidance from concept and design through performance optimization, leaving you with a clear roadmap to operate with confidence.
For existing hosts who want clarity and actionable improvements
✔ 90-minute deep-dive strategy call
✔ Full listing audit (titles, photos, description, amenities, sequencing)
✔ Photo + staging critique
✔ Positioning + guest clarity assessment
✔ Competitor & market snapshot
✔ Pricing review
✔ 30-day action plan PDF
Deliverable: A clear, prioritized roadmap to improve performance.
Investment: $1,500 – $2,500
For investors, second-home owners, or sellers converting to STRs
✔ Market feasibility snapshot (ADR & comps)
✔ Target guest definition
✔ Brand positioning strategy
✔ Design direction & furnishing guidance
✔ Layout + flow recommendations
✔ Amenity strategy
✔ Listing copywriting
✔ Photo shot list guidance
✔ Pricing framework
✔ 60-day performance roadmap
Deliverable: A comprehensive strategy deck for launch or relaunch.
Investment: $5,000 – $8,000
For owners who want hands-on strategy without operations
✔ Quarterly performance reviews (ADR, occupancy, trends)
✔ Price positioning guidance
✔ Listing refinement recommendations
✔ Seasonal strategy adjustments
✔ Amenity evolution + experience suggestions
✔ One strategy call per quarter (or monthly light touch)
Deliverable: Ongoing perspective & optimization roadmap — you implement.
Investment: $1,000 – $1,500/month