The STR Studio
STR Studio | Where Strategy Meets Hospitality
STR Studio is where real estate strategy meets intentional hospitality.
Over the years I’ve launched and operated several short-term rentals that consistently rank in the top 1% of homes on Airbnb. That success isn’t luck — it’s the result of thoughtful design, strong market positioning, and a deep understanding of what makes guests return again and again.
With nearly two decades in residential real estate, hands-on experience as a host, and a background in successful renovations and investment properties, I bring both market intelligence and lived experience to STR strategy.
How STR Studio Works
Every property is different, but the process always begins with understanding your goals for the home — whether you’re launching a new short-term rental, improving an existing listing, or repositioning a property that isn’t performing as well as it could.
From there, STR Studio offers three levels of support, ranging from a focused listing and design audit to a full launch strategy. Together we look at layout, guest experience, design positioning, pricing frameworks, and the operational systems that allow your property to perform consistently.
The goal is simple: to leave you with a clear strategy and practical roadmap so you can operate your rental with confidence.
Choose the level of support that fits your project below.
Tier 1 : STR Strategy Intensive
For existing hosts who want clarity and actionable improvements
90-minute deep-dive strategy call
Photo + staging critique
Positioning + guest clarity assessment
Competitor & market snapshot
Pricing review
30-day action plan PDF
Investment:$1,500 – $2,500
Full listing audit (titles, photos, description, amenities, sequencing)
Deliverable: A clear, prioritized roadmap to improve performance.
Tier 2 : STR Launch Blueprint
For investors, second-home owners, or sellers converting to STRs
Market feasibility snapshot (ADR & comps)
Brand positioning strategy
Design direction & furnishing guidance
Layout + flow recommendations
Amenity strategy
Listing copywriting
Photo shot list guidance
Target guest definition
Pricing framework
60-day performance roadmap
Investment:$5,000 – $8,000
Deliverable: A comprehensive strategy deck for launch or relaunch.
Tier 3: Ongoing Performance Advisory
For owners who want hands-on strategy without operations
Listing refinement recommendations
Seasonal strategy adjustments
Amenity evolution + experience suggestions
Price positioning guidance
One strategy call per quarter (or monthly light touch)
Quarterly performance reviews (ADR, occupancy, trends)
Investment:$1,000 – $1,500/month
Deliverable: Ongoing perspective & optimization roadmap — you implement.